Graphic Designer, Caren: Toys"R"Us

1994-2000, Toys"R"Us, Senior Designer

Developed creative design for a wide variety of printed material, including newspaper and magazine ads, hand-outs, posters, catalogs, signage, shopping bags, and annual reports. I won an Ad Q award for magazine supplement.

Toys"R"Us Annual Report

Playful, yet accurate & informative, the Toys"R"Us Annual Report features fun charts & graphs. I worked closely with illustrators & accountants.

Toys"R"Us Christmas Catalog

My Christmas catalog, with the concept of real world toys illustrated to bring them into Geoffrey's cartoon reality.

Toys"R"Us Shopping Bag

The challenge was to design in just three colors, allowing for poor registration because the slippery plastic bags go rapidly through the printing press. I used an Andy Warhol type solution, that looks even better out of register.

Toys"R"Us Summer Catalog

My concept brought Geoffrey into real life, interacting with a model.

Toys"R"Us Embroidered Hat

There a several considerations for designing a logo to be embroidered. Some things just don't work: thin lines, fine detail, type under 1/4", color gradients, for example. You also have to think about the kind of fabric you're using and the color you're going to be embroidering on.