2007-Present, Western Illinois University (WIU), Graphic Designer
I created a wide variety of recruitment materials to raise awareness of the University's brand. The target audience for undergrad material is high school students and their families. I also designed recruiting material for the graduate school, which targets a more mature audience, people who are either finishing up their undergrad degree and looking to go to the next step, or non-traditional students who have experience in the work force and think a post-grad degree with further their career. I also do fund-raising material marketing to successful alumni, pointing out the value their education was to them, and asking for donations.
Here is just a small sample of the work I've done for WIU for the past eight years.
Calendar (WIU)
The Rocky Calendar is a branding tool featuring the beloved mascot, Col. Rock III.
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| 2015 Calendar |
pdf>>
Specs
- Marketing project
- InDesign, Illustrator, & Photoshop
- Official WIU photos
- 32-page
Billboards (WIU)
Billboards are a useful marketing tool, reaching a wide audience, reinforcing the Western Illinois University brand.
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| Billboard of Student Achievement (WIU) |
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Chicago Billboard Markets to Veteran Students (WIU)
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| Springfield Billboard Promotes Academic Excellence (WIU) |
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Specs
- Marketing project
- InDesign, Illustrator, & Photoshop
- Official WIU photos & copyright-free stock art
- Large scale design
- Example sizes: 10'x22' or 14'x49'
Admissions Brochures
Small four-fold admissions brochures are designed for
flexible distribution via hand-outs by admissions counselors or
mailings, and can even be modified into pdfs for email or web use.
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| 4-fold Academic Programs Brochure |
pdf >>
Specs
- Admissions project
- InDesign, Illustrator, & Photoshop
- Official WIU photos & copyright-free stock art
- 4-fold
- 16x9"
Macomb Viewbook (WIU)
Details
The viewbook is the main undergraduate recruitment publication, mailed to perspective students and handed out at college fairs and tours. It provides a comprehensive
overview of the University, community and education.
Featuring sections on the undergraduate schools, Macomb, campus life, and successful alumni, among others, the viewbook
uses the words and stories of students and faculty, vivid photography,
and striking color to tell the story of life at a great university.
Two examples shown below:
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| 24-page Viewbook (WIU) |
Specs
- Admissions project
- InDesign, Illustrator, & Photoshop
- Official WIU photos & copyright-free stock art
- 24-page
- 8.5x11"
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| 24-page Viewbook (WIU) |
- Admissions project
- InDesign, Illustrator, & Photoshop
- Official WIU photos & copyright-free stock art
- 24-page
- 8.5x11"
Strategic Plan
Details
A Strategic Plan outlines the vision & priorities for the university for the coming year and beyond. It outlines the goals for personnel, programs as well as the physical buildings.
The cover needed expensive PhotoShop retouching. There were distracting elements in the background that had to be eliminated, and the trees had to be retouched to show above the banner.
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| Strategic Plan, 24-pages |
Specs
- Vice President's project
- InDesign, Illustrator, & Photoshop
- Official WIU photos
- 24-page
- 8.5x11"
Articulation Piece (University Updates)
Details
Admissions
recruiters often travel to college fairs, taking the Articulation Piece
with them as a tool to have all the relavent facts about Western
Illinois University at their fingertips. Shorter than the Viewbook, with
fewer photos and other fluff, it has all the frequently asked
questions.
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| 4-page Articulation Piece (WIU) |
Specs
Admissions project
InDesign, Illustrator, & Photoshop
Official WIU photos
4-page
8.5x11"
Transfer Planning Guide
Details
The Transfer Planning Guide is like the Articulation Piece, because it's shorter than the Viewbook, but, as suggested by it's name, the target audience is transfer students who maybe went to a junior or 2-year college and want to continue their education at the University. It lists majors, transfer scholarships and other facts specifically suited to transfer students.
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| 4 page Transfer Planning Guide (WIU) |
Specs
- Admissions project
- InDesign, Illustrator, & Photoshop
- Official WIU photos
- 4-page
- 8.5x11"
Fallen Soldier 5K Run Registration and Poster
Details
This registration and poster for the Fallen Soldier 5K Run is an example of the kind of fund raising pieces I did for Western.
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| Fallen Soldier 5K Run registration sheet and poster (WIU) |
Specs
- Fund-raising project
- InDesign, Illustrator, & Photoshop
- Official WIU photos
- 8.5x11" registration sheet
- 11x17" poster
Financial Aid Brochure
Details
The Financial Aid Brochure provides basic information about
financial aid programs, eligibility, how to apply, and important
application deadlines.
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| Financial Aid Brochure (WIU) |
pdf>>
Specs
- Financial Aid project
- InDesign, Illustrator, & Photoshop
- Official WIU photos
- 4-page
- 8.5x11"
