Video Adds Value to Virtual Meetings

Every animation starts with a storyboard, and every story needs a hero. Our hero is the 2021 Midwest Energy Solutions Conference logo.

I like to start with a hint, and then the big reveal, followed by a conclusion.

4 second storyboard

I created this short animated logo in Adobe After Effects. I took the logo into Adobe Illustrator, and changed the color profile to RGB, and copied the 2021 to a new file. I gathered my assets in AE, and animated it. The number graphic "2021" starts out at 0 seconds at 1500% and rotated 90 degrees. Below it is a white rectangle shape with feathered edges, that I use effectively as a mask. And on a layer below that is our hero of the story, the logo, who will be revealed as the 2021 and mask graphics rotate and scale into place. Fade to white. Fin.

Then I output as mp3.

Here's a 10 second video. I found a public domain clip of the bean, desaturated it to grey scale, and let the logo slide up and fade in. Then surprise, text appears with the date & time of the upcoming video conference.

About Caren

Please visit my new website: CarenDesign.net

Hi, I’m Caren Bordowitz, a graphic design professional. I grew up on the shore in New Jersey, moved to New York and studied graphic design at the School of Visual Arts, NYC. I worked in New York and New Jersey doing magazines, catalogs, ads, packaging, annual reports, and all other kinds of design work for many years.

I have worked for Toys"R"Us, Western Illinois University, and Sodexo. My freelance design work includes program booklets and banners for event planning.

I have three wonderful sons. My hobbies are stain glass making, quilting, wood working, travel, and growing a vegetable garden.

Mmm...coffee

Motivational Quote

" I can tell you I don't have money. But what I do have are a very particular set of skills, skills I have acquired over a very long career"
-Bryan, from the movie Taken