Showing posts with label Design. Show all posts
Showing posts with label Design. Show all posts

Wednesday, October 23, 2024

Show Your Macomb Bomber Pride with Custom 3D Printed Earrings!


Support your team in style with these custom 3D printed Macomb Bomber earrings! Whether you're headed to the game or just want to represent your school spirit, these earrings are the perfect way to show off your Bomber pride.

Each pair is 2.75" wide, making them a bold statement piece. Printed with high-quality, durable PLA filament, they’re lightweight and comfortable enough for everyday wear. Plus, at just $10 per pair, they’re an affordable way to showcase your love for the Bombers!

Why Choose Macomb Bomber Earrings?

  • Show Your School Spirit: Perfect for game days, pep rallies, or just a casual day out.
  • Bold, Unique Design: With 3D printing, you get a detailed, eye-catching design that stands out.
  • Comfortable and Lightweight: Despite their size, the PLA material ensures they’re easy to wear all day.

How to Order

Ready to show your Bomber pride? Order your pair for just $10 by messaging me, and get ready to represent Macomb in style!

#MacombBombers #BomberPride #3DPrintedJewelry #CustomEarrings #SupportLocal #MacombIL #SchoolSpirit #BomberAccessories

Monday, September 9, 2024

Conference Graphics That Makes an Impact: From Signage to Badges

 

Hosting a successful conference involves more than just great speakers and engaging content—it’s also about the attendee experience. One of the most powerful ways to enhance that experience is through well-designed signage. Conference signage not only reinforces branding but also helps attendees navigate the event seamlessly. Here’s a breakdown of some of the key signage elements that can elevate your next conference.

1. Step & Repeat Banners: The Perfect Photo Backdrop

A step and repeat banner is a must-have at any conference, providing a branded backdrop for photos and media. These banners typically feature a repeating pattern of your company logo, sponsor logos, or event name, creating a professional setting for photo ops and media interviews.

  • Brand Exposure: As attendees take photos in front of the step and repeat and share them on social media, your branding gets wider visibility. It’s a great way to extend your event’s reach beyond the venue.

  • Professional Aesthetic: Step and repeat banners give a polished, professional look to your event space. Whether they’re placed near the entrance or in high-traffic areas, they set the tone for a well-organized, upscale event.

  • Media Opportunities: For conferences with press coverage or live-streaming, step and repeat banners make an ideal backdrop for interviews, ensuring your branding is front and center in every shot.

2. Conference Badges: Personal and Functional

Badges may seem like a small detail, but they serve multiple purposes at a conference. Beyond identifying attendees, they can be a key element of your event’s branding and organization.

  • Customizable Design: Make your badges an extension of your brand. Incorporate your event logo, colors, and sponsors into the design, and don’t forget to make names large and readable.

  • Personal Touches: Adding personal details like job titles, company names, or even social media handles helps attendees connect more easily, fostering networking opportunities.

  • Functional Elements: Consider including QR codes on badges that link to the attendee’s profile, session schedules, or event apps. This adds a layer of functionality and convenience for both attendees and event organizers.

3. Welcome Banners: A Warm First Impression

Your welcome banner is one of the first things attendees will see when they arrive at the conference, so it’s crucial that it makes a great impression. This signage sets the tone for the entire event and gives your brand immediate visibility.

  • Placement is Key: Welcome banners should be placed at the entrance or registration area to create a clear, inviting path for attendees. Consider using large, bold fonts that are easy to read from a distance.

  • Event Information: In addition to your event logo and branding, include key information like the event name, date, and location. For multi-day conferences, this signage can also highlight daily themes or featured speakers.

  • Branded Experience: By greeting attendees with a large, professionally designed welcome banner, you immediately immerse them in the conference experience and reinforce the overall theme.

4. Directional and Informational Signage: Keeping the Flow Smooth

Clear, well-placed directional signage is essential to guide attendees to registration, meeting rooms, breakout sessions, and restrooms. The smoother the navigation, the more positive the attendee experience.

  • Wayfinding Made Easy: Ensure your signage is large, clear, and strategically placed at decision points throughout the venue. Simple arrows, concise messaging, and consistent branding help direct the flow of foot traffic.

  • Digital Options: If your conference takes place in a large venue or involves multiple sessions, consider using digital signage that can be easily updated with real-time information. This way, last-minute changes to room locations or schedules can be communicated instantly.

5. Making an Impression with Consistent Branding

Consistency across all your signage is critical. From the step and repeat to directional signs and badges, each element should maintain your event’s overall look and feel. Consistent fonts, colors, and logos across all materials ensure that your brand message is clear and professional.

  • Cohesive Visuals: Work with a designer to create a cohesive visual language that spans across all your conference signage. This helps reinforce your branding and makes the event look polished and well-organized.

  • Memorable Takeaways: Strong, consistent branding doesn’t just enhance the attendee experience; it also makes your event more memorable. Attendees will be more likely to recall your company and event long after the conference is over.

Conclusion

Conference signage is a vital part of any successful event. Whether it’s a step and repeat banner that encourages social sharing, a welcome banner that creates an inviting entrance, or badges that foster networking, the right signage can make a lasting impression on your attendees. By focusing on design, functionality, and consistency, you’ll ensure that your conference runs smoothly and your brand is at the forefront. #ConferenceSignage #EventBranding #StepAndRepeat #WelcomeBanner #ConferenceBadges #Wayfinding #BrandedPrograms #EventMarketing

Friday, September 6, 2024

The Ultimate Guide to Event Signage: Making Your Event Unforgettable

Event signage? I’ve done it all—from welcome signs and registration signs to meeting room signs, lawn signs, and event programs.

Event signage is more than just directional arrows and company logos—it’s a powerful tool for communication, branding, and creating memorable experiences. Whether you’re hosting a corporate event, conference, or trade show, the right signage can make a significant impact. Here’s everything you need to know about event signage and how to use it effectively.

1. Why Event Signage Matters

Event signage serves multiple purposes, from guiding attendees to reinforcing your brand’s presence. It’s often the first thing guests see when they arrive and the last impression they take with them when they leave. Effective signage not only enhances the guest experience but also ensures your event runs smoothly.

  • Brand Visibility: Signage is a key element in reinforcing your brand throughout the event space. Well-placed and well-designed signs keep your brand top of mind and create a cohesive visual experience.

  • Wayfinding: Clear, intuitive signage helps attendees navigate the event easily. This reduces confusion and ensures guests have a positive experience from start to finish.

  • Engagement: Creative and interactive signage can engage attendees, encouraging them to take photos, share on social media, or explore different areas of the event.

2. Top Event Signage Options

Choosing the right signage for your event depends on the venue, audience, and goals. Here are the top event signage options that have proven effective over the years:

  • Event Graphics: These large-scale designs can cover walls, floors, and even ceilings, transforming any space into a branded environment. Event graphics set the tone and create an immersive experience for attendees.

  • Pop-Up Banners: Versatile and portable, pop-up banners are a popular choice for events. They’re easy to set up and can be used for branding, displaying schedules, or highlighting key messages. Their compact size makes them ideal for registration areas, exhibitor booths, and stage backdrops.

  • Hanging Banners: Suspended from ceilings or structures, hanging banners are perfect for large venues. They’re highly visible and can guide attendees to different sections or showcase major sponsors. The elevated placement ensures they’re seen from a distance, making them ideal for branding or directional purposes.

  • Meter Boards: These freestanding signs are commonly used for directional signage, agendas, or announcements. They’re sturdy, easy to reposition, and can be customized to fit the event’s theme. Meter boards are great for providing information in high-traffic areas like entrances, hallways, and lobbies.

  • Decals: Floor and wall decals are a creative way to grab attention and lead attendees through the event space. They can be used for wayfinding, branding, or even as interactive elements. Decals are especially useful in venues with strict regulations on traditional signage, as they can be applied and removed without damage.

3. Design Tips for Effective Signage

Creating signage that captures attention and communicates effectively requires thoughtful design. Here are some tips to ensure your event signage stands out:

  • Consistency: Maintain a consistent look across all signage, including colors, fonts, and branding elements. This creates a cohesive experience and reinforces your brand identity.

  • Readability: Ensure that text is easy to read from a distance. Use large fonts, high contrast between text and background, and simple language. Avoid clutter by focusing on key messages.

  • Placement: Strategically place signage where it will have the most impact. Consider high-traffic areas, sightlines, and the flow of attendees. Think about how signage interacts with the space and complements the overall event design.

  • Call to Action: For promotional or sponsor signage, include a clear call to action. Whether it’s encouraging social media shares, directing attendees to a booth, or promoting a product, make sure the message is direct and compelling.

4. Incorporating Technology

In today’s digital age, integrating technology with your signage can enhance engagement and provide real-time information. Consider the following options:

  • Digital Signage: Digital displays allow for dynamic content, such as rotating messages, videos, or live updates. They’re perfect for high-traffic areas where you want to keep information fresh and engaging.

  • Interactive Kiosks: Touchscreen kiosks can provide wayfinding assistance, event schedules, or interactive maps. They’re a great way to engage attendees and provide personalized experiences.

  • QR Codes: Adding QR codes to your signage allows attendees to quickly access more information, download event apps, or connect on social media. It’s a simple way to bridge the physical and digital aspects of your event.

Wednesday, August 14, 2024

Premium Wearables for Donors: Elevating Appreciation with Branded Gear


Just a few of the many donor appreciation premium wearables I've designed this year.


Donor recognition is essential for building long-lasting relationships and fostering goodwill. Premium wearables are an excellent way to show appreciation while also promoting your cause. Here’s how to choose the perfect items that donors will love and wear with pride.

1. The Power of Premium

Donors appreciate being recognized for their contributions, and offering premium wearables is a meaningful way to say thank you. High-quality items like bucket hats and socks not only provide a tangible token of appreciation but also serve as walking advertisements for your cause.

2. Why Bucket Hats?

Bucket hats have made a stylish comeback and are perfect for casual and outdoor events. They offer a generous surface area for branding and can be designed in a variety of colors to match your organization’s identity.

  • Versatility: Bucket hats are versatile and can be worn in various settings—whether at the beach, a casual outing, or a sports event. This makes them an appealing choice for donors who value practical yet trendy items.

  • Customization: Add your organization’s logo, a meaningful quote, or even the event’s date to make the hat a memorable keepsake.

3. The Appeal of Branded Socks

Socks might seem like a simple gift, but when done right, they can be a hit among donors. Branded socks are a unique and thoughtful item that can be worn daily, offering a constant reminder of your organization’s appreciation.

  • Comfort & Style: Choose high-quality, comfortable socks in fun patterns or classic designs. Align the colors with your organization’s branding for a cohesive look.

  • Customization: Incorporate your logo, event theme, or even the donor’s name for a personalized touch. The more unique the design, the more likely they are to be worn and talked about.

4. Packaging Matters

Presentation plays a crucial role in how your premium wearables are received. Consider packaging the bucket hat and socks in a branded box or a reusable bag. This not only enhances the unboxing experience but also adds to the perceived value of the gift.

5. Aligning with Your Cause

The wearables should align with your organization’s mission and values. For instance, if your cause is environmentally focused, consider using sustainable materials. This reinforces your message and shows donors that you walk the talk.

6. Making it Exclusive

Create a sense of exclusivity by offering these premium wearables to top-tier donors or as part of a special fundraising campaign. Limited edition items or unique designs can make donors feel valued and appreciated.

Conclusion

Premium wearables like bucket hats and socks offer a stylish and practical way to recognize donors. By choosing high-quality, customized items that align with your organization’s values, you’ll not only show appreciation but also strengthen the bond between your donors and your cause.




Step and Repeat Banners: Making Your Event Unforgettable

I can quickly design a step and repeat banner for your event.

Step and repeat banners are a staple at high-profile events, offering both branding opportunities and a professional backdrop for photos. Here’s why step and repeat banners are essential for your next corporate event and how to make the most of them.

1. What is a Step and Repeat Banner?

A step and repeat banner is a large backdrop that features logos, branding, or event names repeated in a pattern. These banners are typically placed in high-traffic areas where attendees are likely to take photos, ensuring your branding is visible in every shot.

2. Branding Opportunities

Step and repeat banners are a prime opportunity to showcase your brand or event sponsors. The repeated pattern ensures that logos are always visible, regardless of where the photo is taken. This makes them ideal for press photos, social media, and event coverage.

  • Logo Placement: When designing your banner, place the logos in a staggered pattern to maximize visibility. Make sure the logos are large enough to be easily seen but not so large that they overwhelm the design.

  • Color Scheme: Choose a color scheme that aligns with your event’s theme or your brand’s colors. This creates a cohesive look that enhances the overall aesthetic of the event.

3. Creating an Impactful Design

A well-designed step and repeat banner can elevate the look and feel of your event. Here are some tips to ensure your design stands out:

  • Simplicity is Key: Keep the design clean and uncluttered. Too many elements can make the banner look busy and detract from its purpose.

  • High-Quality Graphics: Use high-resolution images and logos to ensure they look sharp and professional. Blurry or pixelated graphics can negatively impact your brand’s image.

  • Consider Lighting: The placement of your banner should take lighting into account. Ensure it’s well-lit to avoid shadows or glare in photos. You might also consider using a matte finish to minimize reflections.

4. Placement and Size

The placement and size of your step and repeat banner are crucial for maximizing its impact.

  • Location: Place the banner in a high-traffic area where attendees are likely to congregate, such as the entrance, near the stage, or by the bar. This ensures it’s seen and used by as many people as possible.

  • Size: The size of the banner should be proportional to the space. A larger banner is more impressive but make sure it doesn’t overwhelm the area or obstruct views.

5. Encouraging Engagement

Encourage attendees to take photos in front of the step and repeat banner. You can create a hashtag for the event and display it on the banner, prompting attendees to share their photos on social media. This not only increases engagement but also extends your event’s reach beyond the venue.

6. Versatility

Step and repeat banners aren’t just for red carpet events. They can be used at conferences, trade shows, product launches, and more. They’re a versatile branding tool that can be reused for multiple events with minimal updates.

 














Friday, December 4, 2020

Video Adds Value to Virtual Meetings



Every animation starts with a storyboard, and every story needs a hero. Our hero is the 2021 Midwest Energy Solutions Conference logo.

I like to start with a hint, and then the big reveal, followed by a conclusion.

4 second storyboard

I created this short animated logo in Adobe After Effects. I took the logo into Adobe Illustrator, and changed the color profile to RGB, and copied the 2021 to a new file. I gathered my assets in AE, and animated it. The number graphic "2021" starts out at 0 seconds at 1500% and rotated 90 degrees. Below it is a white rectangle shape with feathered edges, that I use effectively as a mask. And on a layer below that is our hero of the story, the logo, who will be revealed as the 2021 and mask graphics rotate and scale into place. Fade to white. Fin.

Then I output as mp3.




Here's a 10 second video. I found a public domain clip of the bean, desaturated it to grey scale, and let the logo slide up and fade in. Then surprise, text appears with the date & time of the upcoming video conference.

Saturday, July 18, 2015

About Caren

Please visit my new website: CarenDesign.net

Hi, I’m Caren Bordowitz, a graphic design professional. I grew up on the shore in New Jersey, moved to New York and studied graphic design at the School of Visual Arts, NYC. I worked in New York and New Jersey doing magazines, catalogs, ads, packaging, annual reports, and all other kinds of design work for many years.

I have worked for Toys"R"Us, Western Illinois University, and Sodexo. My freelance design work includes program booklets and banners for event planning.

I have three wonderful sons. My hobbies are stain glass making, quilting, wood working, travel, and growing a vegetable garden.
Mmm...coffee

Motivational Quote

" I can tell you I don't have money. But what I do have are a very particular set of skills, skills I have acquired over a very long career"
-Bryan, from the movie Taken